User-Centred Designer


Go to Diabetes | Health

Diabetes | Health

A conversation-based service to assist people diagnosed with Type II Diabetes.

Go to Reducing Family Violence

Reducing Family Violence

Designing national public engagement using SaaS digital platform.



A user-led food improvement system for national supermarket chain.

Go to Open Data | IT

Open Data | IT

Stepping up to the citizen-owned open data challenge with Charities NZ.

Go to Hospital Therapy | Health

Hospital Therapy | Health

Service redesign help to reduce medication errors on daily hospital rounds.

Go to Proof of Identity

Proof of Identity

Historical redesign of issuing of Inland Revenue Numbers.

Go to Organisational reDesign

Organisational reDesign

Redesigning structure, culture, systems and processes in a global change context.

Go to Arts


Arts festivals, touring productions, theatre and mega events like The America’s Cup.


I’m Gina, a service designer with a background in the arts, media and large corporate organisations.

Discovering Human Centred Design tools and techniques during my Masters in Service Design at the Politecnico di Milano has allowed me to be immersed more deeply in designing solutions where strategy, creativity, research and innovation intersect.

I love getting stuck into strategy and taking a big picture view of things to ensure that single projects or pieces of work can leverage other solutions or address multiple challenges at one time.

I’ve been fortunate over the last 10 years as a consultant to work with some innovative, big-thinking people and to have had exposure to a wide variety of industries and topics; from entrepreneurs and global diplomacy to Start-Ups, Banking, Retail, Open Data, Charities, Energy, Education, Justice, Health, Tax, Transport and Social Welfare reform.

I love collaborating with other people who are passionate about positive impact.

User Research | Journey Mapping | Actors Maps | Personas Ideation | Co-creation Workshops | Wireframes
Business Model Canvas & Service Blueprints | Concept Design
Story Boards | Copywriting | Prototyping | User Testing Presentations | Organisational Design | Storytelling