FOCUS AREAS
HUMAN-CENTRED DESIGN
Putting the people who use, consume, require, depend upon services or products at the centre of redesign and innovation.
STRATEGIC DESIGN
Systems and enterprise design linking strategic direction with awesome human experiences.
service design
Within a broader HCD context, I bring a tasty picnic hamper full of tools, methods, approaches and mindsets to improve or redesign service interactions, touchpoints, processes and end-to-end experiences.
About
I’m Gina, a service designer with a background in the arts, media and large corporate organisations.
I hold a Masters in Service Design from the Politecnico di Milano, and as a result was lucky enough to experience working at IDEO Munich where I could fully immerse myself in designing solutions where human experience, strategy, creativity, research and innovation intersect. My happy place.
I love getting stuck into strategy and taking a big picture view of things to ensure that single projects or pieces of work can leverage other solutions or address multiple challenges over time. The most recent example was as the Lead Strategic Designer for the National Australia Bank in Melbourne.
I’ve been fortunate over the last 12 years as a consultant to work with some innovative, big-thinking people and organisations and to have had exposure to a wide variety of industries and topics; from entrepreneurs and global diplomacy to Start-Ups, Banking, Retail, Open Data, Charities, Energy, Education, Justice, Health, Tax, Transport and Social Welfare reform.
I love collaborating with other people who are passionate about positive impact.
When I'm not improving or innovating around processes, systems or experiences, I love making red wine, snowboarding and improving my Italian.
Testimonials
Blog
End to End Service Design Experiment Air New Zealand
Here’s a Customer Journey I recently created on my Australia-New Zealand trip with Air New Zealand. The aim is to bring to life more tangibly, the work of a Human-Centred or Service Designer who often look at the ‘whole’ experience of end users (rather than for example a UXer who is focussed solely on one Read more about End to End Service Design Experiment Air New Zealand[…]
To all the registration form designers I’ve never met..
To all the registration form designers I’ve never met… OR Save the World through nice forms Far be it from me to tell you your job. That would be rude. And you’re right, would I like someone else telling MOI how to do my job? Of course not. So how I can put this? This Read more about To all the registration form designers I’ve never met..[…]
Politicians and Service Design
I interview Dr Daniela Sangiorgi about the interface between service design theory and public sector practice – can politicians and service designers really walk hand in hand into the sunset that is positive social innovation?
Liedtka, Leaving and Love
With less than 12 hours left in New Zealand and many things still on my ‘to do’ list under the larger heading ‘Change Countries, Life & Career’, I wondered if I really did have time to attend Professor Jeanne Liedtka’s address to the Wellington public sector and design-thinking community tonight. As part of the New Read more about Liedtka, Leaving and Love[…]