FOCUS AREAS
Good for customer, good for employees, good for organisation - better for all.
HUMAN-CENTRED DESIGN
Putting the people who use, consume, require, depend upon services or products at the centre of redesign and innovation.
STRATEGIC DESIGN
Systems and enterprise design linking strategic direction with awesome human experiences.
service design
Within a broader HCD context, I bring a tasty picnic hamper full of tools, methods, approaches and mindsets to improve or redesign service interactions, touchpoints, processes and end-to-end experiences.
About
I’m Gina, a service designer with a background in the arts, media and large corporate organisations.
I hold a Masters in Service Design from the Politecnico di Milano, and as a result was lucky enough to experience working at IDEO Munich where I could fully immerse myself in designing solutions where human experience, strategy, creativity, research and innovation intersect. My happy place.
I love getting stuck into strategy and taking a big picture view of things to ensure that single projects or pieces of work can leverage other solutions or address multiple challenges over time. The most recent example was as the Lead Strategic Designer for the National Australia Bank in Melbourne.
I’ve been fortunate over the last 12 years as a consultant to work with some innovative, big-thinking people and organisations and to have had exposure to a wide variety of industries and topics; from entrepreneurs and global diplomacy to Start-Ups, Banking, Retail, Open Data, Charities, Energy, Education, Justice, Health, Tax, Transport and Social Welfare reform.
I love collaborating with other people who are passionate about positive impact.
When I'm not improving or innovating around processes, systems or experiences, I love making red wine, snowboarding and improving my Italian.
Testimonials
Martin Grant
ThinkPlace NZ, 2017
Devon van Haalen
CX Designer, National Australia Bank, AU
Dillon Anderson
Customer Journey Strategy Manager, AU
Blog
What is your organisation's biggest, hairiest challenge right now? I'd love to chat about that with you.
Please get in touch; to talk BHP (Big Hairy Problems) or to ask about Human Centred Design or about my services.