September 2, 2018

Air New Zealand Human-Centred Design Experiment

Here’s a Customer Journey I recently created on my Australia-New Zealand trip with Air New Zealand.

The aim is to bring to life more tangibly, the work of a Human-Centred or Service Designer who often look at the ‘whole’ experience of end users (rather than for example a UXer who is focussed solely on one touchpoint, like the app).  Enjoy!